Youth smoking prevention

We believe that tobacco products are only suitable for adult consumers and we do not want children to smoke.

We fully support laws and regulations prohibiting the sale of tobacco products to anyone under the legal minimum age in their country. We also believe that enforcement and penalties for breaking such laws must be tough enough to discourage anybody from selling to the underage.

Working with retailers

Retail Access Prevention programmes have been a critical part of effective industry action on tackling underage smoking.

‘18+ It’s the Law’ was a joint campaign between British American Tobacco Australia, Philip Morris (Australia) and Imperial Tobacco Australia. This campaign was designed to facilitate retailers’ understanding of regulations relating to tobacco sales and to provide them with tools to help ensure tobacco products are only sold to those over 18.

British American Tobacco Australia and Philip Morris (Australia) have jointly supported this campaign since as early as 1994, updating and refreshing the campaign as needed over the years. In 2000, the campaign contained a new message with supporting material to educate on the need for photo identification, once again ensuring that retailers had the tools available to them to refuse underage sales. Imperial Tobacco Australia lent their support, making the campaign an industry initiative at the end of 2002.