New products, enabling choices

Although still illegal in Australia, e-cigarettes could play a significant role in helping to reduce the public health impact of tobacco use.

Fighting the illegal tobacco trade

Fighting the black market in tobacco addresses a threat to our business, fights organised crime and prevents access to unregulated tobacco products.

About us

British American Tobacco employs approximately 550 full time employees in Australia and over 1,100 across the Australasian Area.

People and culture

Inspiring, challenging and diverse. Great people and an engaging culture are key to our success.


If you are after comment from BATA please contact our Australian Media Team

Working with retailers

We’re always working to ensure we are the partner of choice to the trade wherever we do business.