Tobacco consumption poses real risks to health, so we agree that tobacco products should be regulated in appropriate ways. We support balanced, evidence-based tobacco regulation that does not infringe our legal rights.

The challenges facing our industry

We would like to see effective, evidence-based regulation that meets public health objectives but which doesn't impede our ability to compete and does not damage livelihoods such as those of farmers or retailers. But we believe that regulations that are too stringent can have unwelcome and unexpected consequences.

Next generation products

We believe that next generation products such as e-cigarettes  should not be regulated in the same way as tobacco products. Instead, regulations should reflect the growing acceptance among many health professionals that e-cigarettes have huge potential to improve public health by helping people to cut down or quit smoking.

We support a regulatory approach that puts consumer safety and product quality first, while also allowing appropriate levels of innovation, distribution and marketing to encourage growth. And e-cigarettes should never be designed or marketed to appeal to children and all sales should be restricted to over 18s.

Plain packaging

The Australian government has introduced regulation to restrict the colours, designs and trademarks that can be used on tobacco packaging.

There are strong indications that plain packaging is failing and the spike in youth smoking figures and growth in the tobacco black market are key consequences.

We believe plain packaging  puts governments at risk of violating international trade law and that such regulation deprives us of our validly registered trademarks. In addition, the policy has not worked in Australia. We believe governments need to think proposals like this through more rigorously and take account of all research, even if it is at odds with their political motives.

Ingredients bans

The World Health Organisation (WHO) states that a cigarette without ingredients is no safer than a cigarette with ingredients.

We support legislation prohibiting tobacco ingredients that are shown through sound scientific evidence to increase the toxicological effects of the product, enhance the pharmacological effects of nicotine, or to lead to increased underage smoking.

There is no evidence to suggest that the ingredients we use in our tobacco products have any of these effects. 

Read more about Ingredients bans  on our Group website.