A sustainable approach

The concept of shared value underpins our whole approach to sustainability. It is about investing in the future for our business and society.

Creating shared value

Sustainability is not a choice or something that is ‘nice to have’ – it is crucial to securing the future of our company and for creating shared value for our consumers, our shareholders and our stakeholders.

We believe that accepting social and environmental responsibilities supports long-term economic performance and makes good business sense.

Sustainability Summary Report 2015

In our long history of focusing on sustainability and corporate responsibility, we have made significant progress – our strong market performance is delivering value for our shareholders, while we have also embedded more effective sustainability practices into our day-to-day business. These have included strengthening our approach to human rights, advancing sustainable agricultural practices among our farmers, developing industry-wide security systems for our supply chain that help prevent tobacco trafficking, and achieving a 48% reduction in CO2 emissions from our 2000 baseline.

We still have a long way to go, and as much as our business has changed so has the world around us – from evolving consumer demands and emerging opportunities in a new generation of products, to increasing expectations of the role of business in society.

Our latest Sustainability Summary Report, ‘Value shared: An open door on our people, performance and promises’, was published on 22 March 2016. It provides an overview of our key focus areas and performance for the year.

Download the Summary Report in your preferred format

Summary Report 2015 - print friendly PDF (13,938 kb) 

Summary Report - interactive (21,713 kb) 

Corporate Behaviour Focus Report 2016

This new report demonstrates British American Tobacco’s continued commitment to upholding the highest standards of corporate conduct and transparency wherever it operates, and how the company is working to address challenges in order to grow the business for the shared value of both shareholders and society.

The report covers the work that British American Tobacco is doing in a number of key areas, including:
marketing responsibly; contributing to communities; strengthening our approach to human rights; promoting standards for vapour products; safeguarding our people; collaborating to tackle the illegal tobacco trade; reducing our environmental impacts; and upholding high standards of corporate governance.

Corporate Behaviour Sustainability Focus Report 2016 - interactive PDF (12,281 kb) 

Corporate Behaviour Sustainability Focus Report 2016 - print friendly (7,898 kb)