Australian packaging covenant

British American Tobacco Australia is a proud signatory to the Australian Packaging Covenant (APC), a co-regulatory agreement between business and government to manage the environmental impacts of packaging in Australia.

As a brand owner of consumer-packaged products, we are committed to address the environmental impacts of our packaging. Our support of the APC is fully aligned with our Environmental Policy commitment to “integrate sustainable packaging principles into our product design."

As a signatory to the APC we are committed to:

  • submit an action plan that sets out how we propose to contribute to the Covenant’s aim and meet the obligations published by APCO (Australian Packaging Covenant Organisation),
  • submit an annual report that outlines performance against all the action plan commitments and meets the reporting obligations as published by APCO, by 31 March each year,
  • publish the action plan and annual reports on our website in a prominent and readily identifiable way,
  • make annual financial contributions in the form of membership fees payable to APCO,
  • implement policies or procedures to buy products made from recycled materials,
  • establish collection and recycling programs for used packaging materials generated on-site,
  • take action, where appropriate, to reduce litter,
  • allow independent audits of annual reports and the implementation of action plans, and
  • assist APCO to respond to complaints from the public about the design and use of packaging materials.


Whilst we face restrictions on our ability to influence packaging design in Australia, under the Tobacco Plain Packaging Act 2011, we have achieved the following outcomes:

  • 82% of packaging is made from renewable materials - including cardboard shippers used to transport our product and cigarette packs.
  • Implemented best practice recycling systems for on-site waste, including commingled containers, paper and cardboard, secure documents and food waste – achieving a 64% recycling rate in 2017.
  • Supported markets to ‘buy back’ recycled materials (including packaging) through the purchase of recycled content stationery, paper and business cards – with over 6 tonnes of recycled material purchased in 2017 alone.

For more information about our recent achievements and commitments under the APC, view our latest annual report and action plan below.

More information on the APC can be found at www.packagingcovenant.org.au .

BATA APC Annual Report (9,236 kb) 

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