Policies principles and standards

The guidelines that govern our business.


This page is not a complete description of our policies and standards, but offers an overview of those likely to be of particular interest to stakeholders, with links to the documents.


Statement of Business Principles

Our Statement of Business Principles forms the basis on which we expect our businesses to be run in terms of responsibility. Developed with the help of stakeholders in dialogue, it consists of three Business Principles: Mutual Benefit, Responsible Product Stewardship and Good Corporate Conduct, and eighteen Core Beliefs. All Group companies have adopted the Statement and are encouraged to engage in stakeholder dialogue to help determine how it should best be reflected in their business practices. The Business Principles and Core Beliefs form the basis for our continuous auditing of Group companies’ CSR performance.

Statement of Business Principles (74 kb) 


Standards of Business Conduct

Our Standards of Business Conduct are an integral part of the Group’s governance and, together with our Business Principles, underpin our commitment to high standards of corporate responsibility. The Standards apply to all Group companies and employees and require high standards of behaviour and integrity wherever our businesses operate. Each company is required to adopt them or local policies which reflect them and each employee is expected to know and comply with their provisions. Each General Manager and Head of Function must sign a letter annually confirming compliance and continuous information on performance against the Standards is gathered and reported quarterly to the Board Audit Committee.

Standards of Business Conduct 2016 (2,015 kb) 


International Marketing Principles

Our International Marketing Principles (IMP) set down detailed guidance on all aspects of tobacco marketing, from print, billboards and electronic media to promotional events, packaging and sponsorship. Central to the IMP is our long held commitment to ensuring that no marketing activity is directed at, or particularly appeals to, youth. The IMP are globally applicable and in some countries exceed the requirements of local laws. Adherence by our companies forms part of our regular internal audit process, supported by annual self-certification by management and Audit Committee review. We publicly report any instances of incomplete adherence each year.

International Marketing Principles (190 kb) 

     See also Our International Marketing Principles 


Supplier Code of Conduct

Our Supplier Code of Conduct complements our Group Standards of Business Conduct by defining the minimum standards we expect our suppliers to adhere to in order to supply goods or services to BAT and any BAT Group company. This builds upon our long-standing commitment to operating to the highest standards of corporate conduct for both our own business operations and our wider supply chain. It also supports our continuing commitment to respect human rights and uphold international standards, including the United Nations Guiding Principles on Business and Human Rights and the Organisation for Economic Cooperation and Development Guidelines for Multinational Enterprises.

     Supplier Code of Conduct (1.4 mb) 

     See also Supply chain management 


Employment Principles

Our Employment Principles build on our commitment to good employment practices and workplace related human rights. They set out a common approach to our companies’ development of policies and procedures, while recognising that each company must take account of local labour law and practice and the local political, economic and cultural context. All our companies have committed to the Employment Principles and, through our internal audit process, are required to demonstrate that they are embedding them in the workplace. Our auditing also monitors that our companies are strongly encouraging key suppliers to meet similar standards.

Employment Principles (105 kb) 


CSR Governance

At British American Tobacco Australia, our CSR performance is monitored by the British American Tobacco Australasia Governance Committee and members of the Management board of British American Tobacco Australasia.

The Committee also oversees CSR performance in markets in the Australasia region, enabling sharing of best practice and CSR support across the Area. While Area markets are required to demonstrate clearly defined management responsibility for CSR, the performance of each market is monitored at an Australasian level against the Business Principles and the supporting core beliefs.

The Committee’s scope and activities are guided by the Statement of Business Principles. The Committee meets twice a year to discuss matters relevant to the Australasian markets. Outputs of these meetings are referred to the Asia Pacific Regional Audit and CSR Committee.

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