Culture and values

Encouraging and empowering our people.

Culture and values

Our employees come from many cultures and backgrounds, and our business benefits from the breadth of ideas and experiences they bring.

Having such a diversity of people who support each other’s success creates a unique mix. Our differences are balanced by a common view on our industry – we support personal choice and the freedom to choose – and that philosophy helps drive our business strategy.

 
 
Having such a diversity of people who support each other’s success creates a unique mix. Our differences are balanced by a common view on our industry – we support personal choice and the freedom to choose – and that philosophy helps drive our business strategy.
 

Being free to discuss and debate means we develop our business in exciting ways and give individuals their voice. Empowering teams creates fresh ideas and different experiences, keeping us sharp, innovative and ahead of the game.

Employment Principles

Key to our culture is a set of fair minded Employment Principles which apply to all our operations. The Principles state that we will not discriminate in hiring, promotion or retirement decisions on the grounds of candidates’ or employees’ race, colour, gender, age, social class, religion, smoking habits, sexual orientation, politics or disability. Rather, we match the requirements of the job to the ability and potential of the individual.

Employment Principles (105 kb) 

Diversity

Diversity helps us to understand our consumers, customers and stakeholders and to meet their needs. It also provides different ways of looking at challenges, encouraging creativity and innovation.

To maintain a diverse workforce we need to attract talented individuals from different backgrounds and make sure our culture supports them. Our Guiding Principles have always included a statement on how diversity gives us a competitive advantage, but we need to ensure our people fully embrace this value and promote it globally.

Operating in more than 200 markets, we have a very diverse workforce in terms of nationality. In 2013, we had 142 nationalities working in management globally.

We have very diverse customers, suppliers and other stakeholders, and want a diverse workforce to meet their needs.

In 2013, in line with our strategy, we encouraged the proportion of women at executive level to 10% (from 8% in 2012), while the total proportion of women in management remained steady at 32%.

Employee opinion

We track employee satisfaction through our global ‘Your Voice’ employee opinion survey, which we carry out every two years.

The results set us above the benchmark in the Fast Moving Consumer Goods (FMCG) sector for the way our employees view us, with 78% of Australasian employees saying they are extremely satisfied with British American Tobacco as a place to work (FMCG: 72%) and 81% saying we set clear performance standards for product and service quality (FMCG: 76%).

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